Paid Search Specialist Remote
Company: US Tech Solutions
Location: Miami
Posted on: April 19, 2024
Job Description:
Location: Irvine, CA - Remote Option - May require occasional
travel if located outside of Los Angeles/Orange County areaTop
Skills, Experience and Education Required
- Bachelor's degree in Marketing Business or related field
- 4+ years of experience in Paid Search Campaign management
- Deeply versed in planning, buying, and optimizing in Search
platforms
- Proficiency in Google Ads, Bing Ads, SA360 and Campaign
Manager, Excel and Power PointJob DescriptionClient's Digital Media
Optimization Team is looking for individual who will oversee the
Paid search accounts managed by our agency partners. The Paid
Search Specialist is a hands-on SEM expert that will be responsible
for analyzing data and developing strategic optimizations and
recommendations within Paid Search platforms. In this role, you use
your expertise to help Client increase overall revenue and ROI of
paid advertising.Primary Responsibilities
- Act as Paid Search subject matter expert by driving continued
innovation and industry best practices for Client brands
- Monitor and analyze campaign performance, provide insights and
strategic recommendations based on campaign results.
- Perform ongoing paid keyword discovery, expansion and provide
optimization opportunities
- Monitor bid adjustments and optimal spend across different
channels and keywords.
- Prepare monthly reports, identify issues and provide insights
and recommendations to enhance Paid Search tactics
- Build and maintain strong external relationships with agency
partners, vendors and internal cross functional teams
- Stay current on industry updates, tools, trends and findings.
Incorporate those learnings and new opportunities where possible.
Essential Skills and Qualifications
- Deeply versed in planning, buying, and optimizing in Search
platforms.
- Ability to prioritize high volume of work across all the
business functions to focus on delivery and driving measurable
impact Proficiency in Google Ads, Bing Ads, SA360 and Campaign
Manager
- Strong analytical skills with an ability to derive actionable
insights from data.
- Advanced Excel skills with ability to create pivot tables and
perform v-lookups
- Pharma or healthcare experience is a plus
- Google Ads and SA360 certification
- Intermediate knowledge of MS Office (Word, Excel and
PowerPoint)
Keywords: US Tech Solutions, Pompano Beach , Paid Search Specialist Remote, Other , Miami, Florida
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