Vice President-Marketing
Company: Hairclub
Location: Pompano Beach
Posted on: May 15, 2022
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Job Description:
MAJOR RESPONSIBILITIES:
% of time
Core Functions
%
Lead Marketing Department: Provide leadership, guidance and
development for the entire Marketing Department. Oversee Marketing
activities while developing and implementing marketing strategies
and creative messaging. Effectively manage multi-million-dollar
marketing budget to maximize lead volume and return on investment
("ROI"), provide increased efficiency of marketing spend.
Responsible for the company's public relations and reputation
management across all media outlets
%
Oversee Marketing strategies: Optimize and manage digital, web
print, radio, mail, television, in-house promotions, and collateral
creation. Develop media buying strategies. Test newly developed
media in order to create and validate the optimum media mix within
budget constraints.
%
Oversee branding: Manage brand introductions including packaging,
logos, displays, and ancillary marketing material.
%
Support market research: Continuously research and monitor external
(financial, technological and demographic) factors that may impact
market opportunities and to minimize the effects of competitive
activity. Accountable for market research that includes brand
positioning, competitive analysis, and focus group studies. Engage
in lead generation and nurturing activities driven by careful data
analysis and working with management.
%
Effective partnership: Participate in the development, negotiation
and management of contracts with agencies/suppliers and marketing
vendors. Effectively develop and maintain a comprehensive database
marketing suite that provides opportunities to maximize customer
generation.
Performs other duties as required
MANAGEMENT AND COLLABORATION:
QUALIFICATIONS:
KEY COMPETENCIES:
WORKING CONDITIONS:
HairClub is an equal opportunity employer, dedicated to creating an
inclusive work environment for everyone. We embrace and celebrate
the unique experiences, perspectives and cultural backgrounds that
each employee brings to our workplace. HairClub strives to foster
an environment where our employees feel respected, valued and
empowered, and our team members are at the forefront in helping us
promote and sustain an inclusive workplace.
Keywords: Hairclub, Pompano Beach , Vice President-Marketing, Advertising , Pompano Beach, Florida
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